Setting a film title in the font Trajan is a can’t-go-wrong choice.–cheaper than commissioning a titling face from scratch and not as mundane as picking Helvetica or Times Roman. Typewise, it is the equivalent of the “little black dress” that fashion magazines tell us should be in every woman’s closet for special social occasions. Whether the film titling is for a comedy, romance or thriller, Trajan is refreshingly appealing and appropriate.
A serif all-caps typeface designed in 1989 by Carol Twombly for Adobe, Trajan is based on the letterforms carved into the Trajan’s Column in Rome in AD113. The classical Roman letterforms actually predate the inscription on the Trajan’s Column, and first appeared in 43 BC, making it the world’s oldest typeface. Twombly’s crisp and faithful digitalization of Trajan has given it new life, and has become the ubiquitous font for the film industry. This video on Trajan was produced by Vox and designer/ typography blogger Yves Peters.
Film director Dougal Wilson and Furlined, a global production company with offices in Los Angeles, New York and London, are sweeping the 2018 ad awards shows, including medals from the Art Directors Club, One Show, Webby Award, D&AD, and British Arrow. Their winning entry is “Barbers,” a quirky commercial promoting the Portrait mode on Apple’s iPhone 7 Plus. Previously available only on DSLR cameras, the Portrait mode uses the iPhone’s rear cameras to separate the foreground subject from the background, to secure impressive studio-quality lighting effects.
The location for showing the iPhone’s Portrait is set in a funky New Orleans barbershop, enlivened by “Fantastic Man” by Nigerian synth pop artist William Obyearbor. Apple says it had to do 24 haircuts to make the advert. It donated the shorn hair to Locks for Love, a nonprofit that helps provide hairpieces to disadvantaged children in need.
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When people think of becoming a designer, they usually think of print graphics, industrial, digital, environmental, interior, software, etc., but design encompasses a lot more territory than that and has many subsets. This is an interview with Dublin-based designer Annie Atkins who specializes in creating authentic-looking props and graphics for such films as Wes Anderson’s The Grand Budapest Hotel. Here, Atkins talks about her craft and the importance of paying attention to seemingly insignificant details.
Is this a mischievous prank played by Pixar animators when their bosses aren’t watching? Or is it a type of subliminal advertising? Or is it a bonus game inserted into films for the Pixar movie obsessed? For a while now Pixar has been hiding so-called “Easter eggs” in their films, slipping a character from Finding Dory, Toy Story, Monsters Inc., Cars, Ratatouille, The Good Dinosaur, Inside Out, etc., into a new film release without fanfare or warning. These quick cameo appearances happen so quickly, they may go unnoticed or trigger a faint sense of the familiar. Now Disney/Pixar has released a video montage of characters who were hiding in plain sight. Pixar calls them “Easter eggs,” but the game is more like Where’s Waldo?”
Berlin-based ad agency, Jung von Matt, has produced a wildly over-the-top ode to grilling meats that could be a scene from “Game of Thrones.” Made to promote the German supermarket chain Edeka, the ad titled “Men of Fire” relates the affinity of fire to meat through the ages. British actor Christopher Fairbank narrates with Shakespearean gravitas the importance of fire as he walks us through the centuries. “In the beginning there was fire kindled by lightening from heaven,” he roars, taking us past cavemen gnawing on “slain” charred meat. Fairbank’s scorns the modern barbecue fare – the “ridiculous sparkling drinks, the fussy pretentious artisanal salads, breads, and sweet dips too.” The one eternal truth he tells us is that “meat was meant to be charred.” The ad was a wonderful spoof, although since Edeka isn’t an American brand, it was unclear what the ad was plugging. Still it was memorable and fun.