Motion Graphics

An A++ for Canal+ Advertising

We don’t know what the actual programming is like on the French premium cable channel Canal+ (meaning “channel plus more”) but if the entertainment value and production quality are half as good as its advertising, then sign us up. Made by French advertising agency BETC, the Canal+ commercials are engaging and fun. They are crafted like a feature film, no scrimping on budget here. The spots are cleverly conceived 60-second comedy sketches == worth searching on YouTube for other Canal+ commercials.
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Honda Stops Traffic with New Ad Campaign

This commercial for Honda does not promote its products as much as it highlights how its “Power of Dreams” philosophy has informed the brand’s approach to innovation and engineering over the years. The animated video, created by stop-motion filmmaker PES, uses sketches drawn on paper as a metaphor for the birth and development of ideas. Combining low-tech and high-tech skills, PES assigned multiple artists to hand draw and color thousands of illustrations and then shot the sketches in-camera to form a continuous “flip-paper” journey through Honda’s 60 year history, from founder Soichiro Honda’s use of a radio generator to power his wife’s bicycle, to the development of motorcycles and outboard motors, to today’s planes and automobiles. Reflecting the passage of time, the paper changes from yellowed fine line drawings to more colorful mechanical renderings. Even as the scenes change with ever-greater speed, the human hand plays a role in every frame. Very thoughtfully conceived and executed.
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Motion Graphics

Stop-Motion Visual Pun By PES

To get the humor in this visual pun by PES, the acclaimed motion graphics artist, it is best if you speak English. Sponsored by Lipton Iced Tea, the video centers around a homophone – meaning a word that sounds the same as another but has an entirely different meaning and spelling. Example: Flower and flour. In this case, PES based his pun around the homophone “mussel,” the shellfish that tastes great grilled and dipped in lemon and melted butter, and “muscle,” the body mass that men flex to flaunt how buff they are. It’s a clever visual pun, but only if the word for “mussel” and “muscle” are phonetically identical in your spoken language — otherwise, you’ll chuckle and wonder what that’s all about.

Marketing

Shocase Shows Off Marketing Talent

Shocase is a new social network site with some of the intentions of LinkedIn, Pinterest and Facebook, but is targeted specifically to the 100+ million marketing professionals worldwide. It acts somewhat like the old Blackbook directories, but in a friendlier, more interactive and constantly updated way.

Shocase CEO Ron Young explains, “Members can present their work, skills and experience in the best light to the audience they value most; brands can find the right marketing professionals to suit their needs in any discipline. The site is designed to help build working relationships, and ultimately help members grow their business.”

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